Good food is enough to make us happy. But when it is delivered right at our doorstep, what can be more loving! Thanks to the concept of on-demand food delivery applications that just by tapping a few times on our smartphone, we can enjoy finger-licking good foods without even moving an inch!
So, how are these food delivery apps gaining immense popularity worldwide? What are the underlying business models that these apps are following?
Which business model will be the best choice for your food delivery app?
Read on and find out the most popular business models for on-demand food delivery apps and choose accordingly.
The Convenience Offered By Food Delivery Apps
One of the basic objectives of creating a mobile app is to make things easier for its users. And these apps to deliver food is no exception. By adding unique and engaging food delivery app features, you can grab the attention of more customers. Here is the list of some probable reasons why consumers are loving this uber concept for foods!
Easier decision making – Food delivery apps bring you the opportunity to choose from a lot! Depending on the reviews and ratings of a particular restaurant, we can decide what we want to have.
Easy access – Continuing from the above point, now that decision making has become so easy, by simply ordering the food, we can get access to it easily which means we can have it whenever and wherever we want.
Easy payment options – It is not necessary to have physical cash with you to enjoy the food you want. You can easily make payments using cards or wallets.
Convenience to reorder – Suppose you have bought some food using such a food-delivery app. Now, the next time when you use this app again, the entire food ordering process becomes even more seamless.
You do not have to enter your delivery address again (Only if you want it to be delivered at the same place). You can keep your card details saved safely to make the payment process faster.
On-demand Food Delivery App Business Models
The three main components of running an on-demand food delivery app business successfully are:
Cooking the food
Delivering the cooked food to customers’ doorstep
Now, based on these three components, the food delivery app industry gets the following defined business models. Businesses can integrate these models as per their respective business genre and can earn money.
The First Business Model: Order Only
Delivery Hero, JustEat – initially, these food delivery services used to follow this business model.
Back then, the main selling point of such a business model was to grab the attention of new customers and deliver them a seamless platform to order their favorite foods. Also, by integrating the optimized mobile and web platform, individual restaurants could enjoy a great number of orders in a headache-free way.
How Does This Model Work?
First, users place an order either using mobile app or web
Either by email or by fax different restaurants receive that order
Now, it’s time for the restaurants to notify the users that the order has been received. And this notifying can be done either via automated phone call or email