Link popularity refers to the number of links pointing to and from related sites and is an extremely important method of improving your site’s relevancy in search engines.
There are three types of links that will increase the link popularity of your site; internal, incoming and, to a lesser extent, outgoing links.
Let’s take a look at each one in more detail.
Internal links
Internal links are amount of links to and from pages in a site. Cross-linking your important related pages is recommended for a better search engine visibility. This assists search engine spiders to find and index your most key pages faster, particularly if some pages are hidden deep within your site.
Site maps
Site maps or sitemap are visual models of your site’s content that enables users to find exact content or page on your website. Site maps are like interactive table of contents, with links leading to most or all the pages on your website. Site maps are organized hierarchically, breaking down the site’s information into progressively more specific subject areas.
Incoming links
Incoming link popularity refers to links pointing to a site from other related sites. In addition, there are two types of incoming links:
1. Linking from your own sites
Crass linking as we discussed above is very much recommended for a better crawl of your site by spiders. You must select keywords that describe the site you’re linking to. You have to do this because some of the major search engines, such as Google, place a great importance on the text used within, and close to, links.
2. Linking through other sites
There are two ways of finding sites to link to yours. The best way to get other sites to link
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to yours is to ask them politely. And the best way to find likely candidates is to ask web sites that link to your competition.
To find out which sites are linking to your a particular competitor, visit a search engine such as Google and enter, “link:” followed by the competitors domain name (with and without “www”).
For example:
Link:google.com
link:www.yahoo.com
To check the link popularity of your own sites, simply use your own domain name.
Once you got the list of related sites, add a link to these on your site. Follow it by sending an email to each web site owner acquainting them that you have linked to their website and request them for a link back to your site.