Benefits of Digital Marketing Tools
Digital marketing tools help not only the digital marketing agency but the businesses also.
Benefits of Digital Marketing Tools for businesses:
Lead generation
Improved conversion rates
Higher Revenue
More affordable than traditional marketing
Higher ROI on marketing campaigns
Knowledge of the target audience
Faster results for sales, product/service/event/offer promotion
Mapping of results for future marketing plans ……
Benefits of Digital Marketing Tools for Online Marketing Companies:
Lower cost of marketing services for a competitive edge
Tracking of activities and outcomes
Time-saving
Monitored & regulated activities
Database for reliable reporting
Real-time insights for the specific markets
Knowledge of competitors
Improved technical excellence ……
Seven the Best Digital Marketing Tools to Help You Grow In & After 2020:
Test My Site:
The numbers of mobile websites lose almost 50% of potential buyers because of the slow speed. This free to use tool helps the SEO companies and web owners check how fast the website appears, as well, it provides Google oriented tips to make the website faster.
Google My Business:
You might be missing free to cost benefits of advertising on Google by not listing your business on GMB. GMB listing comes with the privilege of having Google+ Page for the business to draw the attention of local buyers.
Google Webmaster Tools:
It is a free suite of tools that help to assess the performance of the website. These tools help you to find out the issues including malware and spam problems harming the performance of the website. GWT help the marketers and web owners to optimize the website for the trending queries.
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Google Marketing Platform:
It is a paid suite of tools that help to have deep insights into marketing challenges to plan for target digital marketing. It comes with analytics and advertising tools like Tag manager 360, Analytics 360, Display & Video 360, optimize 360, Search Ads 360, and more.
Google Trends:
Do you know what the keywords are trending? How should you update the website content for the most popular keywords phrases that keep on changing because of the ever-changing buying behaviour of customers? Google trend free service by Google analyzes the current popularity of a specific keyword/phrase on News search, Web search, Google Shopping, YouTube search, and others.
Google Alerts:
It is a must to use a tool that helps you assess the online reputation of a business. Once getting listed for google Alerts, you start getting automatic alerts about the particular domains of interest.